Plain Jane: How We Started
Some brands enter an industry because it’s trending.
Plain Jane entered the hemp space because we believed in the plant, this was long before most people knew what “CBD” even meant.
Back when hemp was still widely misunderstood, when product quality varied wildly, and when customers had more questions than answers, we were already doing the work: sourcing clean hemp, focusing on consistency, and building something real.
Today, the hemp market looks very different. But one thing hasn’t changed:
Plain Jane is still here- Still trusted- and still delivering products people come back for.
So, what’s the difference between Plain Jane and the countless brands that came and went?
It’s simple.
We didn’t start with hype. We started with standards.
Where Plain Jane Began: A Different Kind of Hemp Brand
Plain Jane was built during one of the most chaotic phases the hemp industry has ever seen.
It was the era when:
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hemp was suddenly everywhere, but still confusing to most shoppers
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new products launched daily with inconsistent labeling
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customers were often left guessing what they were actually buying
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brands leaned on buzzwords instead of transparency
Even experienced shoppers struggled to find products that felt consistent, clear, and worth the money.
From the beginning, we knew we wanted to do things differently.
Instead of building a brand around trends, we focused on what actually matters:
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Quality hemp
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Transparent sourcing
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Straightforward pricing
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Products that speak for themselves
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An experience customers could trust and repeat
We weren’t trying to be the loudest in the room.
We were trying to be the most reliable.
And that mindset shaped everything we’ve done since.
The Early Hemp Industry Was Loud — But Not Always Clear
If you were shopping for hemp early on, you probably remember how confusing it felt.
Even basic questions didn’t have consistent answers:
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What’s the difference between full-spectrum and broad-spectrum?
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Why do products vary so much from brand to brand?
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Why do some “CBD oils” feel completely different than others?
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Why do some products come with lab tests and others don’t?
For a long time, hemp was marketed more than it was explained.
Plain Jane saw that gap early and instead of chasing the moment, we focused on building something that would still matter when the hype faded.
We Didn’t Follow the Industry. We Helped Shape It
The hemp industry has grown fast. And if you’ve been around long enough, you’ve probably noticed something:
A lot of brands launched quickly… and disappeared just as fast.
Some focused on flashy packaging. Some chased trends. Some built their marketing around claims that never should’ve been made.
Plain Jane took the long road, the one that requires patience.
We grew by doing the unglamorous things that actually matter:
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Keeping product quality consistent
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Prioritizing the customer experience
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Investing in better sourcing and production
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Writing product descriptions that are clear and honest
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Staying realistic and responsible as regulations evolved
Over time, that approach built something stronger than hype:
Trust.
And in this industry, trust is everything.
What Makes Plain Jane Products Stand Out (Then and Now)
“Hemp is hemp… right?”
Not exactly.
If you’ve ever tried products from different brands and noticed a major difference in aroma, appearance, smoothness, or consistency — you already know the truth:
Quality matters. A lot.
Here’s why Plain Jane products continue to stand out.
1. We Take Hemp Seriously - Like It’s the Main Ingredient (Because It Is)
Plain Jane has always treated hemp like a premium product, not a commodity.
We don’t cut corners. We don’t rush. We don’t rely on marketing to cover up inconsistent quality.
Instead, we focus on what customers actually care about:
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Clean hemp
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Reliable product quality
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Real value for the price
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Consistency from order to order
At the end of the day, hemp products aren’t judged by slogans.
They’re judged by what arrives in the package and whether it holds up over time.
2. We Prioritize Transparency and Lab Testing Without Making It Complicated
The hemp industry has come a long way, but customers still run into products that feel vague, mislabeled, or overly complicated.
At Plain Jane, we believe customers deserve clarity.
That means:
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Being upfront about what a product contains
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Making lab results accessible
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Avoiding confusing or misleading language
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Keeping things honest and easy to understand
Because trust isn’t built with big promises.
Trust is built with proof.
3. Our Hemp Flower Still Speaks for Itself
Plain Jane became known for hemp flower for a reason.
We’ve always believed that hemp flower is one of the most authentic ways to experience the plant, and when it’s done right, you can see and smell the difference immediately.
Good hemp flower has:
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a fresh, natural aroma
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a clean look and feel
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consistent structure and trim
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the kind of quality you don’t have to explain
Customers come back to Plain Jane hemp flower because it’s:
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Carefully sourced
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Consistently curated
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Fresh and aromatic
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Priced fairly without sacrificing quality
Even as the industry has expanded into hundreds of product formats, hemp flower remains one of our strongest categories, and one of the reasons Plain Jane earned its reputation in the first place.
4. We’ve Stayed Consistent While the Market Changed
One of the biggest challenges in hemp is consistency.
As the market grows, some brands switch suppliers, change formulas, or chase trends. That can lead to products that feel completely different from one batch to the next.
Plain Jane has always prioritized consistency, not just in the product itself, but in the experience.
Our customers know what to expect.
And that matters.
5. We Believe Hemp Should Be Accessible
Plain Jane was never built to be “exclusive.”
We believe quality hemp should be available to real people, not priced like luxury skincare or treated like a novelty.
That’s why we work hard to keep our products:
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Affordable
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High quality
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Easy to shop
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Easy to understand
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Worth the price every time
In a market where pricing can be inflated without a real difference in quality, we’ve stayed committed to value.
Why Customers Still Choose Plain Jane Today
The hemp industry is more crowded than ever. New brands appear daily. Packaging gets fancier. Claims get louder.
And yet, Plain Jane continues to earn loyalty from long-time customers and new shoppers alike.
Here’s why.
We’ve Been Here Since the Beginning
Plain Jane isn’t a trend brand.
We’re a foundation brand.
We didn’t appear when hemp got popular, we helped build the space that made hemp mainstream, and we stayed as the industry matured.
We Keep It Simple. On Purpose
No gimmicks.
No overcomplicated marketing.
Just hemp products that are curated, tested, and clearly explained.
Because the best hemp brands don’t confuse customers.
They educate them.
We Put the Customer First
We don’t believe in pushing products people don’t need.
We believe in helping customers find what fits their preferences - whether that’s flower, oil, gummies, or something in between.
Some customers want simple CBD.
Some prefer full spectrum.
Some want something mellow and every day.
Others want something stronger.
Our job isn’t to tell you what you “should” want.
Our job is to offer quality options - and the clarity to shop confidently.
The Plain Jane Difference: Real Hemp, Real Standards
If you’ve been with us for years, thank you. You’re part of what made Plain Jane possible.
And if you’re new here, welcome.
Plain Jane has always been about doing hemp the right way:
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Clean sourcing
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Honest product descriptions
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Fair pricing
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Consistent quality
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Transparent lab testing
That’s why we started.
And that’s why, to this day, our products continue to be some of the most trusted hemp and CBD options in the market.
Explore Plain Jane
If you’re ready to shop, explore our collection of hemp-derived favorites:
Hemp flower, CBD oils, gummies, and more.
Because the best hemp products don’t need hype.
They just need to be done right.
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